Market Trends

Jobs to Be Done: A Product Development Lens Paid Members Public
The jobs-to-be-done framework revolutionizes innovation by focusing on customer goals and desired outcomes, offering predictability, and transforming the process into a science, leading to more successful product development and market fit.
Unlocking Global Markets Through Reverse Innovation Paid Members Public
Discover how 'Reverse Innovation' is revolutionizing global accessibility to cutting-edge technologies, creating affordable solutions for emerging markets while challenging industry norms and expanding opportunities for multinational companies.
Latin America Resurgent: Strategic Investments in Times of Change Paid Members Public
Learn about the revival of emerging markets, their investment potential, Latin America's undervalued status, and the economic trajectories of Brazil and Mexico.