Gamification - The New Secret Sauce of EX and CX

In recent years, gamification has taken the world by storm.

And I am not talking about Fortnite, Candy Crush etc. - BUT the games being played in the corporate world.

More and more successful businesses are incorporating gaming elements into their approach towards creating improved employee experience (EX) and customer experience (CX).

In the context of employee experience, some interesting statistics recently got reported by Zippia
➡️ 90% of employees say gamification makes them more productive at work
➡️ On average, employees experience a 48% engagement increase with a gamified work experience
➡️ A whopping 95% of employees prefer a gamified work experience
➡️ 30% of employees claim that game-based learning is more engaging

And hold your breath... the last two data points are quite fascinating.

➡️ An estimated 80 million white-collar workers in the USA are casual gamers. 24% of all U.S. white-collar office workers play casual video games on the job, and as much as 35% of CEOs and other business leaders play casual games at work.

➡️Of the workers who admitted to casual gaming on the job, 65% said they did it at least once a month, with 61% reporting they play games during their lunch hour or break times and 52% claiming they play during their official workday.

No surprise that Gamification has been a critical ingredient of the success stories being written by the Exponential Organizations (ExOs) globally as part of their focus on building Engagement with employees internally and customers & partners outside the organization.

On the employee front, Gamification can turn mundane tasks into challenges involving rewards for progress and achievement. You can create a sense of competition and camaraderie and encourage collaboration and innovation. Similarly, by offering interactive learning experiences that simulate real-life scenarios, employees can learn and practice skills in a safe environment.

On the Customer front, Gamification helps businesses create immersive and interactive experiences by offering rewards, badges, and levels for completing tasks or engaging with a product or service, or for repeat purchases, referrals, or other actions that benefit the business. This can help increase customer NPS, aka life time value.

By leveraging game mechanics and design elements, and gamification frameworks such as Octalysis, Exponential Organizations create more enjoyable and rewarding experiences for both employees and customers. And this helps them become agile and resilient, to thrive and stay ahead of the curve.

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