Peter Diamandis, Francisco Milagres and Salim Ismail on stage (Photo by Flávio Santana, Época Negócios).

The Rise of Artificial Intelligence and the Importance of Governance in Brazilian Companies

Companies that fail to fully integrate AI will face failure within a decade, according to Peter Diamandis and Salim Ismail.

Francisco Milagres
Francisco Milagres

Companies' ability to adapt and innovate has become companies and prosperity in an increasingly competitive and dynamic global scenario during an event promoted by Época NEGÓCIOS on September 25th and mediated by Francisco Milagres. Peter Diamandis and Salim Ismail, founders of Singularity University and, respectively, chairpersons of XPrize and OpenExO, emphasized the transformative role of artificial intelligence (AI) in the business world. They predicted that companies that do not fully integrate AI will fail within a decade.

Diamandis and Ismail highlighted that no sector will remain immune to the AI revolution. According to Ismail, adaptability is the key to success in this new scenario. Flexible companies that adapt quickly to changes tend to have better financial results and more excellent shareholder value. AI is not just a technological tool but a force that will reshape every profession and aspect of life.

The Época NEGÓCIOS 360º survey revealed that corporate governance has stood out as one of the main challenges for Brazilian companies. Suzano, for example, was recognized for its robust power and innovative practices. Diversity, especially on boards of directors, was also a prominent topic. Companies that promote diversity tend to have a broader vision, which can be a competitive differentiator.

Francisco Milagres was the moderator of the panel for Época Negócios (Photo by Flávio Santana, Época Negócios).

The insights from the Exponential Organizations 2.0 book's authors and the award-winning companies' reflections clearly connect AI adoption and governance's importance. AI can offer innovative and efficient solutions, but companies can face significant risks without solid control. Management ensures that AI is used ethically and responsibly, aligned with the company's values and objectives.

Combining AI and a company's governance practices is essential for companies that want to thrive in the next decade. Brazilian companies, as evidenced by the Época NEGÓCIOS 360º awards, are recognizing the importance of these two pillars and working to integrate them into their strategies. The future belongs to those combining technological innovation with ethical and responsible business practices.

Insights and Reflections:

  • Adaptation is critical: A company’s ability to adapt will determine the company's success. How is your company preparing to be more flexible and adaptable to changes?
  • AI in every industry: AI is not just a tool for technology sectors. It will transform all professions and aspects of life. How is your company integrating AI into its operations and strategies?
  • AI experts are essential: Having an AI expert on staff is no longer an option but a necessity. How is your company investing in talent and training in AI?
  • Future generations must ally themselves with AI, and we must encourage our children to use technology responsibly to increase critical thinking and the repertoire of skills for the future.


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Francisco Milagres, founder and CEO of Mirach Ventures, is a visionary in transforming people and organizations. He combines strategy, technology, and venture capital to drive innovation.