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Goal Getters: Grassroots Solutions to World's Biggest Challenges

In 2015, the United Nations set forth the 17 Sustainable Development Goals (SDGs) with the ambitious aim of eradicating global challenges by 2030, but as we approach the deadline, it's clear that we're falling behind.

Sophie Krantz
Sophie Krantz

In 2015, a profound promise was made to the world by the United Nations. They called it the 17 Sustainable Development Goals (SDGs). It was ambitious, aiming to eradicate global challenges from poverty to environmental degradation by 2030. Yet, as we edge closer to this deadline, it's clear: we're not on track.

This isn't a secret.

A pivotal moment of reflection came in September 2023 with the UN Secretary-General, António Guterres, emphasizing the necessity of global financial reforms to accelerate progress. He proposed a yearly SDG stimulus of at least $500 billion annually, alongside effective debt-relief mechanisms. A significant alteration in the business model of multilateral development banks was also suggested to massively leverage private finance, aiding developing nations in their quest towards the SDGs. Given economic contraction and worsening global crises, these requests come at a notably challenging time.

Despite the monumental challenges, a silver lining emerges from the grassroots. Everyday innovators leverage technological advancements and innovative solutions to drive progress toward these global goals.

A snapshot of each of the 17 UN SDGs and a grassroots solution, made possible in the digital age with data, connectivity, and technology, is below:

No Poverty (SDG 1)

The Problem: Over 700 million people still face extreme poverty.

Digital Grassroots Solution: One Acre Fund - With data analytics, this initiative identifies key regions in East Africa. By tracking weather patterns, crop yields, and market prices online, they offer timely resources to farmers, addressing poverty at its core.

Zero Hunger (SDG 2)

The Problem: Hunger affects over 9% of the world's population.

Digital Grassroots Solution: Digital Green - Harnessing the power of digital platforms, this Asian and African initiative shares agriculture-enhancing videos. Their feedback mechanism ensures constant learning, and optimizing food production.

Good Health and Well-being (SDG 3)

The Problem: Many lack access to essential healthcare services.

Digital Grassroots Solution: mHealth Apps - Leveraging mobile technology, various grassroots movements offer health advice, appointment bookings, and medication reminders, shrinking the healthcare access gap. An example is Totohealth, in Kenya and Tanzania, which utilizes SMS and voice messages to guide parents through pregnancy and early childhood. Totohealth has reduced maternal and infant mortality and improved early childhood development by fostering informed parenting.

Quality Education (SDG 4)

The Problem: Over 260 million children are out of school.

Digital Grassroots Solution: Khan Academy - This online platform provides quality education to millions globally, using analytics to personalize learning paths and optimize outcomes.

Gender Equality (SDG 5)

The Problem: Gender disparities remain deeply entrenched.

Digital Grassroots Solution: The Cup Effect - Beyond providing menstrual solutions, they utilize web platforms to conduct gender-sensitization sessions, breaking societal taboos.

Clean Water and Sanitation (SDG 6)

The Problem: Clean water remains inaccessible to billions.

Digital Grassroots Solution: WASH Apps - Several apps globally crowdsource data about water quality, helping communities locate and maintain safe water sources. An example is mWater, a tech-based organization that offers free mobile and web apps for mapping and monitoring water sources, sanitation, and health sites. Its primary objective is to improve data-driven decision-making in water, sanitation, and health sectors. By using smartphones and tablets, users can map water points, conduct water tests, and monitor infrastructure. The platform provides real-time data that governments, NGOs, and communities can use to improve water and sanitation services, ultimately aiming to address global water and health challenges more effectively.

Affordable and Clean Energy (SDG 7)

The Problem: Over 800 million lack electricity, inhibiting progress.

Digital Grassroots Solution: Solar Sister - Leveraging mobile apps, this initiative tracks sales and maintenance requests, ensuring women in rural Africa effectively vend solar products, illuminating regions and lives.

Decent Work and Economic Growth (SDG 8)

The Problem: High youth unemployment plagues economies worldwide.

Digital Grassroots Solution: Sama - A digital platform offering training and work in AI and machine learning to marginalized individuals, ensuring fair wages and skills development.

Industry, Innovation, and Infrastructure (SDG 9)

The Problem: Infrastructure gaps hinder progress in many regions.

Digital Grassroots Solution: Ushahidi - Born out of post-election violence in Kenya, this open-source software uses crowd-sourced data to report, monitor, and respond to crises, ensuring effective resource deployment.

Reduced Inequalities (SDG 10)

The Problem: Wealth and opportunity gaps continue to widen.

Digital Grassroots Solution: Chezuba - A global online volunteering platform where individuals can lend their skills and expertise to NGOs and social initiatives from any corner of the world. By connecting skilled volunteers with organizations working at the grassroots level, Chezuba ensures that even the most remote and under-resourced communities can benefit from global expertise. This bridge helps in capacity-building, knowledge sharing, and ultimately, narrowing the opportunity gap.

Sustainable Cities and Communities (SDG 11)

The Problem: Rapid urbanization without sustainable planning threatens millions.

Digital Grassroots Solution: Map Kibera - Harnessing GIS technology, locals map one of Africa's largest slums, influencing policy, and improving living conditions.

Responsible Consumption and Production (SDG 12)

The Problem: Overconsumption, waste, and unsustainable production patterns are rampant.

Digital Grassroots Solution: OLIO - An app connecting neighbors and local shops to share surplus food, reducing waste.

Climate Action (SDG 13)

The Problem: The escalating climate crisis endangers our planet.

Digital Grassroots Solution: Ecosia - A search engine that plants trees with ad revenue. User searches have a direct, positive impact on the environment.

Life Below Water (SDG 14)

The Problem: Pollution, overfishing, and climate change threaten aquatic life.

Digital Grassroots Solution: Global Fishing Watch - Utilizing satellite data, this platform monitors fishing activities, combatting illegal practices and overfishing.

Life on Land (SDG 15)

The Problem: Deforestation, desertification, and loss of biodiversity persist.

Digital Grassroots Solution: Rainforest Connection - Upcycled smartphones are transformed into forest guardians, detecting and alerting against illegal logging in real-time.

Peace, Justice, and Strong Institutions (SDG 16)

The Problem: Conflicts, corruption, and lack of justice erode societal fabrics.

Digital Grassroots Solution: I Paid A Bribe - An online platform where users report bribe incidents, raising awareness and pushing for transparency.

Partnerships for the Goals (SDG 17)

The Problem: Siloed efforts hinder holistic global development.

Digital Grassroots Solution: Data4SDGs - A platform bridging governments, civil society, and businesses, ensuring data-driven strategies for achieving the SDGs.While the SDGs may seem overwhelming in scope, digital technology is making them more attainable. Big data allows these grassroots movements to target efforts efficiently. Social media spreads their message far and wide. Online crowdfunding platforms give them the financial lifeline they need. Digital tools not only make these initiatives possible but also scalable and adaptable.

As we progress towards 2030, the blend of grassroots commitment and digital advancements holds immense potential. While global leaders debate and strategize, local communities, empowered by the digital age, are already catalyzing change. It’s a testament to the era we live in: where technology empowers every individual to contribute to global goals.

I believe amplified ambition drives global goals. Global goals pinpoint our challenges, but ambition ignites the solutions. Do you have the ambition to contribute to a global goal? The time to act is now. 

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SDG Sustainable Development GoalsUnited NationsGlobal Grand ChallengesPoverty EradicationClimate SolutionsGenderEquityInnovationSustainabilityCollective ImpactImpact

Sophie Krantz Twitter

Sophie is a global strategist who writes on global leadership in the digital age. She works with leaders worldwide to amplify their ambition and accelerate their agency to drive global goals.